Private Sector Engagement Uses Text Messaging to Build Resilience

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Private Sector Engagement Uses Text Messaging to Build Resilience

August 18, 2019

A series of mobile phone text message campaigns in Vanuatu and Tonga have helped raise awareness about the climate change and disaster related-risks people face daily, plus hints to avoid some of those risks.

Through the interactive quiz campaigns, people are sent a free text message inviting them to participate in a two-way quiz, with a chance to win prizes. Each series of simple questions are designed to test people’s knowledge on how best to respond to a disaster situation or to climate change risks.

Vanuatu’s National Disaster Management Office and Tonga’s National Emergency Management Office partnered with local telecommunications provider Digicel to deliver the SMS campaigns, facilitated by the Pacific Risk Resilience Programme and other partners.