A BIMA Sales Agent at the call centre in Papua New Guinea (Photo: BIMA)

Suva, Fiji
- A simple text message is all it will take Pacific Islanders to sign up to new microinsurance products providing a crucial safety net for families.

BIMA Pacific photoBIMA, a world-leading mobile micro-insurance provider, and the Pacific Financial Inclusion Programme (PFIP) have launched their second major joint initiative that will provide microinsurance products to underserved communities across five Pacific Island Countries.

PFIP has provided a grant to BIMA to bring simple, affordable microinsurance products to low-income, rural and underserved communities in Fiji, Vanuatu, Tonga, Samoa and Nauru.

BIMA will offer customers both life and hospital cash insurance products, with the goal of delivering insurance products to over 90,000 previously uninsured people over the next two years, beginning with Fiji this month.

BIMA will set up a Fiji-based “Pacific Hub” call centre to service all five countries. Outbound calls will be made by BIMA agents to Digicel subscribers, explaining and offering the microinsurance products. This type of hub based sales and servicing arrangement is a new business model for BIMA, and builds on the experience gained from the successful partnership between BIMA, Digicel and Capital Insurance in Papua New Guinea (PNG).

Speaking about the PFIP support, Simon Schwall said “We believe that insurance is a powerful tool that can prevent individuals from falling back into poverty, improving the strength of the communities that they live in. Our approach provides access to insurance for every family, driving insurance inclusion on an unprecedented scale. BIMA is really proud of the impact we’ve had so far, and we look forward to working with PFIP and our other partners to further transform the insurance landscape across the Pacific.”

“In Fiji, BIMA has partnered with Dominion Insurance (a subsidiary of Capital Insurance Group) for underwriting the insurance policies, believing that partnering with strong Insurance companies with an established local footprint is essential to their long-term success

In July 2015, PFIP and BIMA entered its first partnership in PNG with the objective of reaching rural populations in targeted areas. The PFIP grant was important and needed, it facilitated the rapid expansion of rural offices and agent sales force deployments in rural regions to meet customer demand.

As at June 2016, BIMA has had an additional outreach of 282,289 unique customers in PNG, providing a vital formal ‘safety net’ for their families for the first time thanks to PFIP’s support.

How does the product work?

Subscribers can choose BIMA Life plans between three different levels of cover: FJD $3,000, $6,000 or $12,000 and designate a beneficiary, who will receive this amount in the event of death or permanent disability. Registering is easy and free, allowing individuals to safeguard their family’s well-being through premiums as low as 15 cents per day or $2.70 per month.

The BIMA Hospital cash plans range from as little as $2.70 per month for ‘basic cover’, $5.40 per month for ‘medium cover’ and $10.80 per month for ‘high cover’, which pays out $24, $48 or $96 respectively for each night spent by subscribers in hospital.

Terms and conditions are available through a simple menu on the customer’s phone and more information can be obtained at every Digicel store. Customer care contact details are given during signup as well – both verbally and via an SMS (text message).

Payment is processed via a customers’ phone, through automatic airtime deductions, with customers opting to make daily or monthly premium payments.

To be eligible for BIMA insurance cover, customers must be between 18 and 60 years of age, in good health at the time of registration and be a Digicel subscriber. Customers provide general contact information and details regarding their chosen beneficiary. No formal identity documents are required at the time of registration and no cash changes hands at any time.

Contact information

Erica Lee, Communications Associate; tel: +679 322 7538; Mobile +679 9214638; email: erica.lee@undp.org or Esther Bates, email: esther.bates@undp.org

Website: www.pfip.org

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