Suva, Fiji – Today the United Nations launched ‘Verified’, an initiative to combat the growing scourge of COVID-19 misinformation by increasing the volume and reach of trusted, accurate information.
“We cannot cede our virtual spaces to those who traffic in lies, fear and hate,” said UN Secretary-General, António Guterres, who announced the initiative. “Misinformation spreads online, in messaging apps and person to person. Its creators use savvy production and distribution methods. To counter it, scientists and institutions like the United Nations need to reach people with accurate information they can trust.”
Verified, led by the UN Department for Global Communications (DGC), will provide information around three themes: science – to save lives; solidarity – to promote local and global cooperation; and solutions – to advocate for support to impacted populations. It will also promote recovery packages that tackle the climate crisis and address the root causes of poverty, inequality and hunger.
The initiative is calling on people around the world, including in the Pacific, to sign up to become “information volunteers” to share trusted content to keep their families and communities safe and connected. Described as digital first responders, the volunteers will receive a daily feed of verified content optimized for social sharing with simple, compelling messaging that either directly counters misinformation or fills an information void.
The UN will partner with influencers, civil society, business and media organizations to distribute trusted, accurate content and work with social media platforms to root out hate and harmful assertions about COVID-19.
“In many countries the misinformation surging across digital channels is impeding the public health response and stirring unrest. There are disturbing efforts to exploit the crisis to target minority group and foreigners, which could worsen as the strain on societies grows and the economic and social fallout kicks in,” Sanaka Samarasinha, UN Resident Coordinator for ten countries in the Pacific, said. “The Verified initiative will also work to address this trend with hopeful content that celebrates local acts of humanity, the contributions of migrants, and makes the case for global cooperation.”
The UN in the Pacific continues to support countries to set up a multisectoral whole-of-society approach to face the challenges beyond the health sector, to limit the spread of COVID-19 and to mitigate the potentially devastating impact it may have on vulnerable populations and economies.
You can find more information about this campaign at: shareverified.com
For further information please contact:
Sanya Ruggiero, email: firstname.lastname@example.org; Ph: (+679) 8666 445